RS monogramRussell Schmidt
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Tag: metrics

2 articles tagged with metrics

The A/B Testing Trap: How Data Can Lead You Astray

2/13/2019 • Product Management

A/B testing is one of the most powerful tools in product management. It's also one of the most dangerous. Here's how statistically significant results can lead to strategically terrible decisions.

Measuring Success When You Don't Control Acquisition

11/11/2018 • Product Management

When millions of users arrive at your site because it's their default homepage, traditional growth metrics are meaningless. Here's what actually mattered on AT&T's start.att.net portal.